Innovata: making research communities work for you and your customers
Do you ever wish you had your client's most valuable stakeholders just sitting waiting to be researched? Do you find it more and more difficult to go back to the same group of stakeholders for a diverse range of research needs?
At Kudos we are aware of how valuable it is for clients to create a genuine dialogue with stakeholders, engaging, brainstorming and interacting with them whenever needed. We also have first hand experience of just how difficult it can be to access key stakeholders and maintain a dialogue through time.
With this in mind, we have been working with leading online and qualitative specialist Nqual, to develop, Innovata, a dynamic and powerful research solution that uses state of the art web 2.0 technology to create bespoke online research communities.
Using Innovata we create and manage a pool of stakeholders, recruited and maintained specifically for your research needs.
This means that you can:
Conduct research in shorter periods of time, satisfying client demands faster than ever before
Gain continuous access to difficult-to-reach groups, revisiting issues raised to gain further insight
Overcome geographical limitations
Target the right participant for your research, every time
Motivate people to participate in research
How does Innovata work?
We will create an interactive Web 'portal', tailored perfectly to the needs of you and your Workgroup.
Next we will find the ideal membership, using a variety of online and offline recruitment methods or using your database of contacts. Selected participants may be involved in the final stages of the site design.
At launch we will negotiate a 'social contract' between you and your Workgroup, so each party understands what's expected of them, and is clear about the purpose and extent of the project.
Your Workgroup will be launched with online events and activities specifically designed to facilitate bonding between members and a sense of collective purpose. It will also be our job to manage 'community feeling' on an ongoing basis.
Following launch we will manage all conversations with your Workgroup. These are highly-structured. Although the number of interactions can vary considerably, a typical schedule might include the following: -
Weekly basis - 1-3 Bulletin Board Discussions or Polls involving all members
Fortnightly/monthly - 1-3 Live Online Focus Groups/discussions of Positive Feedback Loops involving 3-4 members
Once every 3 months - An online survey that compares the ideas of your workgroup against a wider representative sample.
So whether you are dealing with new product development, marketing campaigns or customer loyalty, Innovata is an invaluable tool in helping your clients achieve success.
